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CRISCO OLIVE OIL PRESS RELEASE
Floridians Oil Up In a Whole New Way
The Sunshine State Gets First Taste of New Crisco® Olive Oil
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ORRVILLE, OH (September 2005) - The makers of Crisco are branching out with the addition of a line of olive oils to their trusted family of vegetable oils, sprays and shortening. Now, home cooks in Florida will be among the first in the country to try Crisco's premium olive oil in their favorite recipes.
"The flavor and benefits of olive oil make it an ingredient that more and more consumers are adding to their diets," said Maribeth Badertscher, communications manager, The J.M. Smucker Company. "After providing home chefs with products they have come to trust for generations, we're excited to offer consumers a variety of imported premium olive oils without the premium price."
Crisco Olive Oil is available in three varieties - 100% Extra Virgin, Pure and Light - to meet every cooking need, from sautéing to roasting. The full-bodied taste of the 100% Extra Virgin variety adds a rich layer of flavor to entrees, salads and vegetables. Pure Olive Oil is ideally suited to sautéing and grilling, while the Light Olive Oil is perfect for a number of applications, including stir frying and roasting.
Crisco Olive Oil's smooth taste and pleasant aroma meets the stringent standards of the International Olive Oil Council. Olive oil has 2 grams of saturated fat per serving and zero cholesterol.
Crisco premium, imported olive oil is packaged in attractive plastic containers and is available in two convenient sizes (17-ounce and 34-ounce). The 17-ounce retails for approximately $4.59 - $4.99 and the 34-ounce retails for approximately $7.99 - $8.99. Beginning in September 2005, Crisco Olive Oil will be available at select retailers throughout Texas and Florida cities.
For more product information, recipes and cooking ideas to ensure success in your kitchen, visit www.crisco.com/oliveoil. Consumers can also use the online product locator to find Crisco's new olive oil in their area.
The J.M. Smucker Company
The J. M. Smucker Company (www.smuckers.com) was founded in 1897 when the Company's namesake and founder sold his first product -- apple butter -- from the back of a horse-drawn wagon. Today, over a century later, the Company is the market leader in fruit spreads, peanut butter, shortening and oils, ice cream toppings, and health and natural foods beverages in North America under such icon brands as Smucker's®, Jif® and Crisco®. The family of brands also includes Pillsbury® baking mixes and ready-to-spread frostings; Hungry Jack® pancake mixes, syrups and potato side dishes, and Martha White® baking mixes and ingredients in the US, along with Robin Hood® flour and baking mixes, and Bick's® pickles and condiments in Canada. For over 108 years, The J. M. Smucker Company has been headquartered in Orrville, Ohio, and has been family run for four generations. Since the 1998 inception of FORTUNE Magazine's annual survey of the 100 Best Companies to Work For, The J. M. Smucker Company has consistently been recognized as one of the top 25 companies to work for in the United States. The J. M. Smucker Company has over 3,500 employees worldwide and distributes products in more than 45 countries.
©/® The J.M. Smucker Company. Pillsbury is a trademark of The Pillsbury Company, used under license.
To view the source of Crisco’s press release, visit the Crisco website.
Additional Resources for Crisco:
The corporate website for Crisco and Crisco products is located at www.crisco.com.
Crisco website provides information about Crisco oil products.
Article solidifies Crisco’s commitment to healthier products when Crisco announces plan to make all products trans fat free.
The Seattle Times reports on Crisco’s trans fat free product line.
Recipes using Crisco Oil products at Cooks.com.
Shop for Crisco Vegetable Oil from Walgreens.
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