Smart Balance(R) Buttery Spread Captures Prestigious 2008 ChefsBest(TM) Award
In a Blind Judging the Independent Chefs at ChefsBest(TM) Named Smart Balance(R) Buttery Spread As America's Best Tasting Spread
PARAMUS, N.J., Nov. 1 /PRNewswire/ -- Smart Balance, Inc. (Nasdaq: SMBL) received the ChefsBest(TM) Award for Best Taste for its Smart Balance(R) Buttery Spread from the independent, professional chefs at ChefsBest(1). Smart Balance(R) Buttery Spread was evaluated blind in a competitive judging among leading vegetable oil spread brands and was rated highest in overall quality and taste. ChefsBest is the independent judging organization dedicated to recognizing and honoring the best products in America.
According to ChefsBest(TM), by using experts to judge the best, the ChefsBest Award is an unbiased, credible way for consumers to make an informed buying decision at the grocery store and are assured they are getting the Best Tasting product for their dollar.
The ChefsBest judging process follows a strict, proprietary protocol. All of the ChefsBest judgings are done blind so the chef panelists do not know which brands are being evaluated. To further ensure objectivity, the products are served in random order with only a three-digit code identifying product samples. The products are then judged on varying dimensions of taste. To receive the ChefsBest Award for Best Taste, a brand must have a statistically significant quality taste difference from its competitors. In the event there is no significant difference among products, no winner is declared.
In addition to being professionally-trained in the culinary arts, all of the ChefsBest chef panelists are certified as Master Tasters(TM). They have been rigorously trained and screened for palate acuity. This screening ensures the chefs' taste buds are sophisticated enough to detect various flavor nuances. In fact, to protect these "prized" taste buds, chefs avoid caffeine, cannot smoke, drink or eat spicy food several hours before judging to prevent any residual flavors from tainting the products being judged.
To uphold the high integrity standards for the ChefsBest Award for Best Taste, the judging process is protected from outside influence. Products are purchased nationwide by ChefsBest, just as a consumer would. ChefsBest determines categories independently of manufacturers. All testing is independent of manufacturers and they do no pay to be judged. Only one brand within the category can win the ChefsBest Award. There are no second or third place awards so consumers can be sure they are getting the Best product.
"Food is the third largest expenditure of the American household. Yet with thousands of products in the average grocery store, it can be hard to determine which is the best product for your dollar," said Heidi Wissmiller, Chief Operating Officer, ChefsBest. "The ChefsBest Award Provides unbiased, credible information about the best products in America."
"The ChefsBest Award reinforces our promise to provide high quality, great-tasting products. Winning the ChefsBest Award emphasizes to Smart Balance(R) Buttery Spreads consumers that they have made the best buying decision for their family," said Stephen B. Hughes, Chairman and CEO, Smart Balance.
ChefsBest Award Winning products are easily identified by the three chef heads profile on the double gold medallion. To find out more about ChefsBest and other award winning products, please visit http://www.chefsbest.org.
Smart Balance, Inc. (Nasdaq: SMBL) is one of the five fastest growing food companies in the United States, according to Nielsen sales figures.
The company's products include Smart Balance(R) branded buttery spreads, peanut butter, popcorn, bottled oils, cooking sprays and cheese slices and shreds, milk and cream cheese...
Smart Balance(R) and Earth Balance(R) food products were acquired in May 2007 by Boulder Specialty Brands, Inc., which purchased GFA Holdings, Inc., the owner of GFA Brands, Inc. Shareholders voted to rename the combined company Smart Balance, Inc. with GFA Brands, Inc. continuing as the company's wholly owned operating subsidiary. For additional information, please visit http://www.smartbalance.com.
ChefsBest(TM) is the independent, chef-based organization dedicated to recognizing and honoring the Best products in America. Headquartered in San Francisco, CA, the organization conducts taste and performance testing for food and food-related products. All testing is done independent of manufacturers and they do not pay to be judged. The prestigious ChefsBest Award can be found on over 1,500 products including such revered products as Ball Park Hot Dogs, Yoplait Light Yogurt and Sara Lee Frozen Pies.
(1) The ChefsBest(TM) Award for Best Taste is awarded to the brand rated highest overall among leading vegetable oil spreads by independent professional chefs.
Original Source
Read the Smart Balance Press Release from prnewswire.com.
Additional Resources for Smart Balance Buttery Spread:
To view more information about Smart Balance products view the Smart Balance corporate website.
Healthy menu from Earth Balance with 7 day recipes using Smart Balance Buttery Spread.
Nutritional information for Smart Balance Buttery Spread from nutritiondata.com.
Calorie information for Smart Balance Buttery Spread at the daily plate.
Business report on Smart Balance at Seeking Alpha.
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